3 August 2026

Day 1 – Qualitative Research Workshop

Tan Sri Fng Ah Seng Seminar Room, TISSA-UUM

TIME

PROGRAMME

0830 – 0900

Registration of participants

0900 – 1100

Workshop - Session 1

Facilitator: ASSOC. PROF. DR. MARYATI YUSOF

Universiti Kebangsaan Malaysia

The Power of Storytelling: Exploring Narrative Methods in Qualitative Research

1100 – 1130

Break

1130 – 1300

Workshop – Session 1 (continue)

1300 – 1400

Lunch

1400 - 1700

Workshop – Session 2

Facilitator: ASSOC. PROF. DR. WAN NORHAYATI WAN AHMAD

Universiti Utara Malaysia

Innovating Qualitative Research with Canvas: From Focus Group Facilitation to Data Analysis

1700

End of Conference Day 1

4 August 2026

Day 2 – Qualitative Research Conference

EDC Hotels and Resorts, UUM

TIME

PROGRAMME

0800 - 0900

Registration of participants

0900 - 0915

Opening Remarks by Master of Ceremony and Do’a recitation

0915 - 0930

Welcoming Address by Dean, Tunku Puteri Intan Safinaz School of Accountancy (TISSA-UUM), Universiti Utara Malaysia

0930 - 1000

Opening and Officiating Ceremony by Vice Chancellor, Universiti Utara Malaysia

1000-1015

Break

1015-1145

Keynote Session 1

PROFESSOR DR. SITI ROSHAIDAI MOHD ARIFIN

International Islamic University Malaysia

Leading Transformation and Impact Through Qualitative Research

1145-1245

Parallel Session 1A and 1B

1245-1400

Lunch

1400-1600

Parallel Session 2A and 2B

1600 - 1730

Keynote Session 2

PROFESSOR DR. MELANIE NIND (Virtual Session)

University of Southampton, United Kingdom

Qualitative Methods and Data: Growing Together

1730

End of Conference Day 2

5 August 2026

Day 3 – Qualitative Research Conference

EDC Hotels and Resorts, UUM

TIME

PROGRAMME

0830-1030

Parallel Session 3A and 3B

1030-1045

Break

1045-1245

Parallel Session 4A and 4B

1245-1315

Best Paper Awards and Closing Ceremony

1315

End of Conference

1315-1415

Lunch

1415-1830

Visit to Alor Setar, Kedah

1600 – 1600⁽⁺¹⁾

Visit to Hadyai/ Songkhla, Thailand